The Cost Of NOT Hitting Your Brand Bullseye…
Submitted by Lisa Steadman on November 7, 2011 - 12:31 pm
Last week, I asked an important question…
Do you have permission to be YOU?
I got a TON of emails from people just like you who felt like they hadn’t fully stepped into owning, honoring, and celebrating themselves in their lives, relationships, and businesses.
As I mentioned in my email last week, until you grant yourself full permission to be YOU in your life and business, you cannot hit your brand bullseye or take it to the bank.
Until you hit your brand bullseye…
You cannot step out of the shadows, into your spotlight, and broadcast BIGGER.
You cannot easily and effortlessly magnetize your ideal clients and customers.
You cannot make all the money you desire and deserve in your business.
In the last few months, I’ve heard from so many talented business owners just like you. They are brilliant and yet they are a well kept secret.
Like you, they’re wondering how to STOP losing money, time, energy, and respect because they haven’t yet hit their brand bullseye.
Like you, they’re READY to STOP being a well kept secret and START magnetizing opportunities, clients, and cash in record time. And like you, they don’t know how to do this on their own.
I spent the weekend thinking about the real costs of NOT hitting your brand bullseye.
Here are just SOME of the ways your brand’s muddled messaging may be costing you and your business dearly…
1. You consistently lose clients and money to your competition because they’ve perfected their social branding, mastered their unique messaging hooks, and unlocked the secrets of hitting their brand bullseye (and you HAVEN’T)
2. Your ideal clients and customers circle you and go away, unclear why they need you, why you’re a necessity not a luxury, and/or how they can work with you
3. You’ve lost the respect of your colleagues and peers who have learned to tune you out because they find you irrelevant (ouch!)
4. Media and speaking opportunities slip through your fingers and land in your competition’s lap
5. You’re starting to feel bogged down, burned out, or bummed out by the lackluster results your business is bringing in
6. With less than 2 months left in the year, you’re wondering how you’ll EVER make an impact or get discovered on the level you know you’re capable of
Any of the above ring true for you?
I get it. I’ve soo been there!
It wasn’t until I hit my own brand bullseye that I went from breaking even in my business to broadcasting BIGGER and taking my brilliant brand to the bank.
This Wednesday, I’m hosting an exclusive FREE call on how YOU can hit your brand bullseye and take it to the bank, starting this week!
You can register for the call here: http://bit.ly/vTh7OH
On my FREE call, you’ll discover:
1. 5 easy steps to hitting your brand bullseye and taking it to the bank
2. The REAL costs of having muddled messaging (and how to transform it into masterful messaging!)
3. How to STOP being a well kept secret, step out of the shadows and into your spotlight, and broadcast BIGGER
PLUS, I’ll offer laser coaching for a select few on how they can specifically hit their brand bullseye and take it to the bank. Listen live to find out how to get this hands-on coaching!
Can’t make the live call?
Be sure to register to have the recording sent to you. It’s going to be off the charts AMAZING!
You can register for the call here: http://bit.ly/vTh7OH
I’m so committed to helping YOU hit YOUR brand bullseye in record time that I’ll be giving away 1 spot in my upcoming 7 Week Hit Your Brand Bullseye & Take It To The Bank Teleclass starting November 16, 2011 (that’s next week!)
I’ll announce the winner LIVE. (Don’t miss your chance to win – be sure to listen and tweet LIVE – details revealed when you sign up for the call!)
You don’t want to miss it! Register here: http://bit.ly/vTh7OH
5 Keys To Hitting Your Brand Bullseye
Submitted by Lisa Steadman on November 3, 2011 - 1:29 am
Can you believe it? There’s just 2 months left in the year. Time really does fly when you’re having fun, running a business you love, and building a village of like minded individuals who are all supporting one another’s success!
Speaking of success, I’ve been speaking a lot lately about one of the most important keys to sustainable business success: Hitting Your Brand Bullseye.
When you hit your brand bullseye, you can make more money, magnetize more opportunities, and broadcast so much bigger because people can hear you AND they clamor for what you have to say.
Think about the companies who have mastered their brand bullseye…
I think of Apple. Coca Cola. Disney.
And of course I think of my former employer, Mattel.
If there’s one thing they’re excellent at, it’s having enduring brands.
When I first went to work for them in 2000, my job was to help them build a buzz worthy brand around their new adult doll collecting line that was tailored towards high end individuals who enjoy spending $100+ on designer dolls.
At that time, Mattel knew EVERYTHING about how to sell a pretty doll in a pink bathing suit or princess costume to a little girl.
They DID NOT KNOW how to market or sell to this new audience of adults who were CLAMORING for their vintage dolls on the secondary market.
When I took the job, my bosses asked me to help them understand this new audience. They told me…
Help us connect with them. Help us create compelling content for them. And help us generate revenue from this brand.
While I knew money was the end goal, I also knew selling was NOT the place to start. Instead, I started by getting to know this audience. I listened to the way they talked. I paid attention to how Barbie made them feel. I started understanding why they loved this iconic figure that I had once loved as a little girl.
And I came back to my bosses and I said, Here’s the deal. This audience loves your product. But they don’t like how you make them feel. If you want them to love and buy your new product line, you need to create a loving relationship with them. You need to start engaging them in ongoing conversation. You need to celebrate their passion. Reward their enthusiasm. And respect their hard earned dollars.
In the 5 years I was there, we created an incredible online community, built a $10million dollar business, and generated some of the best content online at the time. I had the good fortune of interviewing Cher and Bob Mackie, being featured in every doll magazine on the market, and creating some incredible friendships within this community. It was a dream job and I felt very lucky to be there.
When I left in 2004, this is what I took with me: A belief that everything I had created there was incredibly valuable. And I knew if I replicated those same brand energetics in my own brand and business, I would succeed beyond my wildest dreams.
The rest, as they say, is history.
Today, I have a profitable 6 figure business. I’ve written best selling books, created popular products, and enjoy a thriving coaching practice where my clients thank me on a daily basis and I give thanks for them.
All of this is possible because I took the time 7 years ago, and still do to this day, to master the art of hitting my Brand Bullseye.
When I launched my first website BreakupChronicles.com 1 week after leaving my job, I was 100% clear about my audience, how I wanted to make them feel, and how to talk to them.
When I broke up with my breakup brand and transitioned back into working on brands and businesses, I once again tuned in to my target audience, my brand energetics, and the language that aligned with those energetics.
Let’s start by definining what a brand bullseye is and why you want to hit yours.
You, your business, your products and services, your online presence, and your communication style are all elements of your brand.
Now, there are the money making aspects of your business – your products, services, programs, events.
But there’s also non-money making elements of your brand that are just as important. They include your company name, tagline, moniker, social media presence, your website, your newsletters, your photos, your style, your handshake, your elevator pitch, your energy, your language, etc.
These brand energetics HELP you make money.
Until you hit that brand bullseye, you will not make all the money you want and need because your brand energetics are not in total alignment and you are not able to step into your spotlight fully and broadcast BIGGER.
Here are simple steps to hit your very own brand bullseye…
1. Know yourself
From a brand perspective, here’s why knowing yourself is so important…
First, if you know yourself and you own who you are, you can embody your best brand ambassador self. Secondly, When you know who you are, it’s easy to release any fears or concerns about your alleged competition. The truth is, there IS no competition. No one else can do the Woohoo that YOU do the way YOU do it with YOUR life experience. When you know that and celebrate that, you magnetize your ideal clients and customers. How fabulous is that?
2. Connect to and share the value of your story
I’m a big fan of the rock bottom to rock star journey and you should be, too. So many of my clients when we first start working together are afraid to tell the Boohoo part of their story. They worry that they’ll lose credibility. Or embarrass themselves. Or repel their ideal clients. But guess what? Your ideal clients are drawn to you BECAUSE of your Boohoo to Woohoo story. The sooner you own it (and work it!), the better. When I help my clients start telling their story, they instantly magnetize clients, opportunities, and fans to them. It’s exciting to watch!
3. Know your audience
OK, you know yourself. You’re telling your story. The next step in hitting your brand bullseye is to know your audience. WHO are they? WHERE are they? What are they in search of? What do they need help with? What’s causing them pain, discomfort, despair? What problems can you help them solve? Why do they need you? And where does your audience hang out online? Are they on Facebook or Twitter or both? How can you engage them? Remember this: When you first encounter your ideal client, don’t promote or sell yourself. Engage and include THEM.
4. Master the energy and languaging of your brand
In the work I do with my clients, I invite them to discover their unique brand persona. Here’s what knowing your brand persona can do for you and your business: Once you know your innate persona, you can embody it brilliantly, magnetize the right people and opportunities to you, and at the same time distance yourself from your alleged competition and anyone who doesn’t want what you have to offer. It’s kind of like insect repellent AND pheremones. When you embody your brand persona consistently, you always repel the wrong people and always attract the right ones.
5. Be consistent in ALL you do, are, and share
When it comes to hitting your brand bullseye, consistency is key. Nothing’s more confusing to a potential customer than inconsistent energy, messaging, customer service, and visuals. Show up the same way every time. Be reliable. And be your most excellent brand ambassador, from your website and logo to your personal style and grooming, communication, marketing, and videos. Remember, nobody can do the Woohoo that YOU do better, so do it BEST.
