Orgasms, Alpha Males, & Dating, Oh My!
Submitted by Lisa Steadman on October 5, 2011 - 9:58 am
Be honest. When was the last time you had a frank conversation about pleasure?
You heard me. Pleasure!
And yes, orgasms are part of it. But not all of it. Pleasure encompasses every area of our lives. And it affects how we feel about every area of our lives. Do you have pleasure in your relationships? In your business? With yourself?
Do you know what pleases you — in love, life, and business? Are you able to communicate it to yourself and your partner?
Have you mastered the energy of pleasure?
If you added just an ounce (or a ton) more pleasure in your daily life, how would that change the way you feel about your love, life, and business?
If these questions have stumped you, don’t worry. It’s not too late to change your relationship with pleasure.
Today on Woohoo Radio, I’ve got 2 AMAZING guests who revolutionizing the way we approach pleasure, energy, and communication in our relationships.
Click here to listen to the podcast
Meet Bonnie Stern
When Bonnie Stern turned 41, and was in the prime of her life, she had a life-changing experience stemming from early peri- menopause. She had a successful business as a business manager/accountant for over 18 years, was attractive, and supposed to be at her peak until her body had other plans. Her mind was at its sexual prime while her body shut down. As she reached out to woman for answers, she quickly realized that whether women were healthy or not, they were struggling sexually with their bodies and needed help for a variety of reasons.
The drastic physical change her own body, sent Bonnie on a quest to find something that didn’t exist; a healthy product to sooth the dryness and pain and help her feel sexually empowered again. Not seeing what she needed on the market, Bonnie found a team of experts to help her create “Sex Butter” and “Amida Oil” products to help women feel and heal their bodies while manifesting their dreams. Cancer patients, abuse victims, and women with all types of other intimate issues are using Sex Butter, with positive results.
On today’s show, Bonnie’s spilling HER secrets for rediscovering her self, her body, and PLEASURE.
Meet Marni Battista
Marni is the founder and CEO of Dating With Dignity, a company that’s dedicated to helping women improve their self-love and respect so that attaining a perfect partnership is easier and more dignified. One of LA’s hottest love, life and business coaches, her renowned D-Factor Assessment has helped hundreds of smart and successful women who have been stuck in the confusion of “why am I still single,” to quickly manifest incredible relationships.
On today’s show, Marni’s showing us how to create pleasurable relationships with men by sharing what Alpha males, fem felines, and alpha dogs are and how these energetic roles play out in our relationships.
Got questions about pleasure and the energy of relationships? Listen LIVE at 2pm Pacific | 4pm Eastern at http://bitly.com/woohooradio and join the tweetcast using the hashtag #woohooradio.
Click here to listen to the podcast
FREE Call Series: MORE Clamor, Clients, & Cash
Submitted by Lisa Steadman on June 21, 2011 - 1:31 pm
Ready to create MORE Clamor, Clients, & Cash for your business THIS summer?
Join Chief Woohoo Woman and Clamor Queen Lisa Steadman for 2 REVEALING calls this month…
Call #1: From Muddled Messaging to Message Mastery
Wednesday, June 22 @ 6pm Pacific | 9pm Eastern
Ever wonder what your muddled messaging is REALLY costing you? The truth is, until you master your unique messaging, you WILL NOT stand out from your competition, get discovered by your ideal clients (in large numbers), or make the money you desire and deserve.
This summer, put an END to muddled messaging and START mastering your message so you can magnetize the masses!
On this FREE call, you’ll discover:
1. The 5 Most Expensive Mistakes Your Muddled Messaging May Be Costing You
2. How to Find Your Social Voice and Tap Into It Consistently
3. The Top 5 Ways to Broaden Your Broadcast Channel to Create Conscious Clamor, Build Your List, and Make More Money
4. PLUS you’ll have the opportunity to work with Lisa personally during her LIVE Laser Coaching Segment!
Call #2: Beyonce’s $87 Million Business Secret: How to Own, Embody, & Celebrate Your Inner Sacha Fierce
Wednesday, June 29 @ 6pm Pacific | 9pm Eastern
What does Beyonce know about building a rock star social brand, embodying her Inner Sacha Fierce, and cashing in to the tune of $87 million in 2010 that you can apply to YOUR business this summer?
On this FREE call, you’ll discover:
1. The top 5 obstacles that are keeping you playing and staying small in your business
2. Lisa’s 5 success secrets to transforming your personal brand into a rock star social brand
3. How to once and for all OWN your inner Sacha Fierce so you can create MORE clamor, clients, and cash – THIS SUMMER!
4. PLUS get Live Laser Coaching with Lisa where she’ll personally work with you to STOP playing small and START owning your BIG, BOLD, AUDACIOUS vision and persona
Enter your name, email address, and any question you’d like Lisa to answer LIVE on the calls. Even if you can’t make the calls LIVE, register to get the replays emailed to you!
What James Durbin and American Idol Know About Rock Star Social Branding
Submitted by Lisa Steadman on May 24, 2011 - 4:40 pm
Personal branding. It’s a phrase that’s getting a lot of attention these days. You might even say Personal Branding is creating CLAMOR. In the age of social media super stardom, everyone who’s anyone is trying to cultivate a personal brand.
Not everyone’s successful. And here’s why. Personal branding is like the internet in 2002.
It’s SO over.
Actually, it’s not over. It’s just evolved.
So what’s the web 2.0 version of Personal Branding? Rock star social branding. And American Idol is ROCKING rock star social branding this season.
If personal branding is what made Kelly Clarkson the very first American Idol winner (that Southern Girl charm, amazing voice, and adorable smile), then rock star social branding is what makes us clamor for American Idol 4th place finisher James Durbin, long after he’s exited the competition. Love him or hate him, you most likely couldn’t look away while he stood on that piano, wailing like a Banshee, and playing air guitar while the stage around him burned.
Rock star social branding taught you that he DIDN’T enjoy Lady Gaga gyrating against him while she was vocally coaching him.
It also revealed that his fans are called Durbinators. At last count, there are 113,000+ loyal Durbinators on Twitter alone.
Talk about a rock star social brand!
This season, American Idol has celebrated the power of rock star social branding. Each and every contestant in the top 11 seems to be perfectly groomed through the AI machine to get a record deal, magnetize a fan base, and bring in millions for themselves and their handlers.
You don’t have to be a rock star to create a rock star social brand like this season’s American Idol contestants. First, it’s important to understand what sets rock star social branding apart from personal branding. And since James Durbin has perfected the art, let’s look at his meteoric rise into rock star social branding super stardom and learn some valuable lessons…
Lesson #1: Your Fans Are Just As Valuable As Your Customers
Once upon a time, corporations lived in ivory towers and didn’t have to connect to their consumers, with the exception of their customer service call center. Those days are long gone. As a social brand rock star, it’s important to recognize that your fans and evangelists have just as much value if not more than your customers. Why? Because fans love to love you. They love to share that love with THEIR friends, family, and fans. They love to stand on mountaintops (also known as Facebook and Twitter) and loudly and proudly proclaim their undying love and appreciation for you. Think that’s not valuable? Think again. Whether each and every fan you have ever becomes a paying customer is NOT ultimately important. Those fans can make you wealthy without ever giving you a dime. If you can show a mighty following on social media, you can leverage that loyalty into a book deal, record deal, corporate sponsorship, TV development deal, speaking engagements, endorsement deal, advertising, etc. As The Durbinator knows, he didn’t make it to 4th place in a season of ridiculously talented singers on talent alone. He did it based on engaging his audience, enrolling them in his mission to win it all, and embodying his rock star social brand in every interview, tweet, video, and performance.
Lesson #2: Rock Star Social Brands Have a Big Mission Only They Can Carry Out
In the history of American Idol, has any contestant ever asked America to “Give metal a chance”? Love metal or hate it, James had a big mission that only HE could bring to the stage. And much of that had to do with the power of his personal story. What made James so endearing to us was his story, the adversity he’d overcome, and his passion for music and taking care of his young family. You, too, probably have a big mission for the masses. And it most likely has to do with your personal story. So are you telling that story in a compelling way? Rock star social branders know the value of sharing their story (and most likely how they transformed their mess into their message). Now’s the perfect time to revisit your story, look at the parts you’re not telling, and rewrite it in a compelling way that will easily and effortlessly enrolls fans and potential customers in your mission/movement.
Lesson #3: Understand the Value of Engaging and Including Over Promoting and Excluding
Unlike cutie Stefano who couldn’t keep his eyes open long enough to engage his audience, or quirky Casey whose growl put off Idol viewers, James always understood the value of being inviting and inclusive in his performances. Each and every time he took the stage, he enrolled the audience in his performance, asking them to get on their feet, clap their hands, or wave those arms in the air like they just don’t care. This is key to your success as a rock star social brand. Gone are the days of shameless self promotion. In its place, there’s a kindler, gentler way to promote yourself and your rock star social brand while still engaging your audience and valuing THEM over YOUR OFFER. The next time you open an email or start to write 140 characters of shameless self promotion, stop. Ask yourself how you can shift what you’re doing to engage, invite, and enroll your audience rather than hit them over the head with a frying pan in your attempt to sell, sell, sell.
Lesson #4: Know Exactly How You Want Your Fans and Customers To FEEL
When Lady Gaga encouraged James to suggestively sway his hips during his performance of “Love Potion No. 9,” he took her directive under advisement and then deleted it from his onstage performance. Why? Because at the end of the day, James isn’t looking to seduce his audience. He’s looking to entertain them. To excite them. To provoke them. But NOT to seduce them. Just as he’s clear about how he wants to engage his audience, you, too, want to know how you’d like to engage YOUR audience. Start by asking yourself this question: How do you want your clients, customers, and fans to FEEL when they interact with you? If you come up with words like happy, inspired, good…keep digging. Get more specific. The more specific you are, the easier it will be to successfully engage with your audience and achieve the feelings you’re after.
Lesson #5: Embody Your Rock Star Social Brand In All You Do
In the era of the social media super star, consistency is key. We LOVE James because he embodied his brand to perfection. From the tight pants to the spiky hair to the boots and bandannas, we always knew exactly who James was – as a person, an artist, and as a performer. While we liked Pia as a person and singer, she didn’t ever wow us onstage with her presence. She seemed a little too vanilla for our taste. In the era of rock star social brands, standing out is key. And so it brilliantly embodying your brand in all you do. From your wardrobe to your website to your social media posts and comments to your smile and handshake, it’s ESSENTIAL that you own your brand in every moment so that people know exactly why they should care about you and follow you.
Admittedly, I watched the American Idol finale on Tuesday night. Honestly, my heart wasn’t in it. Now that James is out of the competition, I’m not as interested or invested in who wins. While I think Scotty has a brilliant career in Nashville ahead of him, and think Lauren is downright adorable, the social brand rock star has left the building. I don’t know about you, but I’m more interested in following James’ tweets than in tuning in to a show without him.
Are You Ready to Own It (And Work It)?
Submitted by Lisa Steadman on April 5, 2011 - 7:53 am
I recently saw Carrie Underwood perform on an awards show. She was working the stage and she looked gorgeous. I couldn’t help but recall when she was competing on American Idol. The judges believed in her talent. America obviously did, too. We voted her our Idol, right? But I don’t think Carrie fully believed in it. At least not yet.
Fast forward a few years and Carrie definitely believes in her talent. Look at this before and after photo. Can you see – and feel – the difference?
And that brings us to step five of the CLAMOR Factor, Owning your expertise. When you own it, you give off an energy that has clients and customers clamoring to work with you.
CLAMOR is an acronym for my six-step process to engage and enroll your audience. It stands for:
C reate a compelling offer or audacious goal
L anguage and leverage the energetics of your offer
A ctively engage your audience in pre-buzz development
M aster your messaging in a way that’s inviting and inclusive
O wn your expertise, sharing it with the world in a big way
R eturn on investment. Measure what worked, what didn’t, tweak, and repeat.
In my last blog, we covered the A and M of creating CLAMOR. Today, we’re going to bring it home with O and R.
As I said, O stands for own your expertise. When you own it, you share it with the world in a big way.
First, you must take your message to the masses. This is the more technical piece. It’s also the easy part.
If you read last week’s blog, you should have your 10 hot topics. We’ll call these topics your Create a Clamor Campaign. Schedule your messages over a specific period of time so that people are consistently exposed to you and your brilliance. Here’s where to use your 10 hot topics:
- Social media
- Blogging
- Video
- E-zines
- A free call series
- Article syndication
- Signature speeches
- Website copy
You’ll want to blast and blanket the web with your brilliance, and take advantage of every opportunity you have to share your hot topics with the world.
The second step is that you must be Visible. That means you must be willing to be seen, heard, celebrated, and supported. Being visible is often the more challenging step to owning your expertise. So let’s talk about it:
Sometimes embodying your brilliance and sharing it with the world can feel overwhelming.
I know because sometimes I’m overwhelmed by the bigness of Woohoo!. But at the end of the day, the Woohoo! isn’t about me. I am simply the best messenger the Woohoo! could find to share the Woohoo! with the world.
When it’s not about me, it takes the pressure off. I am simply the messenger. Just like you are the messenger. Doesn’t that take the pressure off?
Let me put it one more way: Once upon a time, I was enrolled in a whole lot of Boohoo! and it was painful. I needed the Woohoo. So I was my first client.
Did you start out as your first client? If so, imagine the countless, thousands, hundreds of thousands, millions of people out there who need you right now. If you let the fear of being seen and heard shut you down, how will the people who need you find their way out of their pain?
Isn’t it time to create CLAMOR so your fans, clients, and customers can find you? Yes!
And that brings us to the final step of the process:
ROI. Companies measure ROI every day. As an entrepreneur, you should, too. Return on investment isn’t just about money. It’s about results. So look at the results of the CLAMOR you created. What worked? What didn’t? What needs to be tweaked and changed be better and more effective?
For more on how to create CLAMOR for your business, as well as build buzz for your brand, follow my 30 Days of Brilliance video series.
And be sure to share how you’re creating CLAMOR in your business. Post a comment here.
Are You Playing to a Warm Audience?
Submitted by Lisa Steadman on March 29, 2011 - 8:40 am
Have you ever attended the taping of a television show? Most shows have someone I call the “warm-up guy,” whose job it is to come out before the show starts and warm up the audience. The warm-up guy establishes a rapport and makes the audience feel welcome and like an important part of the production.
What he’s doing is actively engaging the audience, which is the third step of engaging The CLAMOR Factor™.
To refresh your memory, The CLAMOR Factor is an energy that has clients and customers clamoring to work with you. It’s an acronym for my six-step process that engages and enrolls your audience in your mission and your movement. Here’s what it stands for:
C reate a compelling offer or audacious goal
L anguage and leverage the energetics of your offer
A ctively engage your audience in pre-buzz development
M aster your messaging in a way that’s inviting and inclusive
O wn your expertise, sharing it with the world in a big way
R eturn on investment. Measure what worked, what didn’t, tweak, and repeat.
In my last blog, we covered C and L. Today, we’re going to tackle A and M.
So let’s go back to our television studio: Actively engaging your audience in pre-buzz development is like being your own warm-up guy. In other words, you’re getting them ready for your compelling offer. I have to tell you this is one of my favorite steps. I love engaging with my audience!
An easy way to start is by asking questions. One of my clients recently created Clamor on Facebook when she started engaging HER audience with this post:
A Soft Place To Land – I am fully committed that my businesses will always provide A Soft Place To Land for my amazing clients. This sets me apart from others. What sets you apart (either in biz or personal)?
Do you see how she shared in a non-promotional way what she offers her clients and engaged people in a conversation where they could share what they offer their clients? This is brilliant and strategic.
As you build your pre-buzz, people will tell you what resonates for them. They won’t say it in those words; they’ll let you know by commenting, retweeting or liking your posts.
Once you’ve warmed up your audience, you’re ready for the next step …
Master your messaging in a way that’s inviting and inclusive.
Part of mastering your message on social media is striking the right balance between being inviting and inclusive, and delivering value and exclusivity that requires people to pay for your products and services.
This is a fine line. So let me be clear here. While there is an exclusivity factor in working with your clients, on social media your job is to enroll people in your movement. Invite them to play with you, get to know you, learn from you, value you, and most importantly, like and trust you.
One of the easiest and most fun ways to master your message is by creating what I call your 10 hot topics: 10 juicy, actionable, engaging, search-engine friendly, exciting conversation starters that you can then take out to the world in big and bold ways.
First, create a list of topics you like talking about. Get specific in your language. And then make them hot by engaging the juicy factor, finding a way to use language that is a little sexy, a little controversial, and gets people talking.
For example, another one of my clients is a life and business coach from New Jersey who wanted to brilliantly embody the sass and street of her brand while engaging her girlie side, too. So one of her hot topics was “How to Jump Start The Jersey In your Business.” We then came up with 5 bullet points for this hot topic that educated her audience on why using street smarts AND your girlie side can make you a more powerful business owner.
See how fun it can be to create your hot topics? Make your list of your hot topics and meet me back here next week when I cover the final two steps in the CLAMOR factor and show you how to own and receive the Woohoo!
To learn more about how to create CLAMOR for your business, as well as build buzz for your brand, follow my 30 Days of Brilliance video series, launching April 1st.
About Lisa
Lisa Steadman is a best-selling author, sought after speaker, results coach, and CEO of Woohoo, Inc. As Chief Woohoo Woman, she helps entrepreneurs, experts and authors build buzz-worthy brands, compelling online communities, and purposeful, passionate and prosperous platforms. If you are interested putting the Woohoo in your business, contact Lisa by clicking here.
Does Your Business Have the CLAMOR Factor?
Submitted by Lisa Steadman on March 22, 2011 - 5:58 am
Justin Bieber’s got it. American Idol’s rolling in it. Elvis and The Beatles? They were partially responsible for CREATING it.
No, I’m not talking about rock n roll. But what I am talking about can make you a rock star.
I’m talking about the CLAMOR Factor, i.e. an energy that has clients and customers clamoring to know you, like you, trust you, and ultimately work with or purchase from you.
Do you have the highly coveted CLAMOR Factor?
If you said yes, Woohoo!! If you said no, isn’t it time to claim your CLAMOR? (Don’t worry — it’s easy!)
CLAMOR is an acronym for the six-step process I take my clients through that authentically engages and enrolls their audience in their mission and movement.
Here’s what it stands for:
C reate a compelling offer or audacious goal
L anguage and leverage the energetics of your offer
A ctively engage your audience in pre-buzz development
M aster your messaging in a way that’s inviting and inclusive
O wn your expertise, sharing it with the world in a big way
R eturn on investment. Measure what worked, what didn’t, and repeat/tweak as needed.
Today, I’m going to cover the first two steps of creating CLAMOR. I’ll reveal the rest of the steps in my upcoming blog posts.
C stands for create a compelling offer or audacious goal you’d like to take out to the world. This first step sets the tone for your entire initiative. I invite you to think BIG.
What do you have that no one else can offer? Is it your expertise? Is it a product? Is it your service? How can you set yourself apart from your competition by distinguishing your brilliance in this first step? CLAMOR starts from within, so now’s a good time to reconnect to your Woohoo Within and what makes you innately great.
Here are two examples of my clients who have claimed their CLAMOR:
“As a health coach, I help women reconnect to their Inner Va-voom!”
That’s how my client Sharon Otness Foot distinguishes herself from all the other health coaches online.
So for Sharon, her compelling offer/audacious goal might be, “I want to enroll 10 new clients in my upcoming 8 week Bloom Into Va-voom teleclass.” (Don’t you LOVE that name?!)
Or, if you have a product line like my client Bonnie Stern, creator of Sex Butter, her compelling offer/audacious goal was, “I want every woman on the planet to rediscover the beautifully sensual side of sex AND more easily achieve an orgasm with my certified organic sexual enhancement product.”
Bold, huh? (Everything IS better with Butter!)
While both of these women set dramatically different goals, setting the goal was the first step in their success. Now, let’s move onto the next step.
The L in CLAMOR stands for Language and Leverage the energetics of your offer.
As Chief Woohoo Woman at Woohoo, Inc., I’m a big believer that words are energy. Plus, I’m a huge word nerd. So this next step is critical to your success.
To create the right language/wording around your compelling offer/audacious goal, you first need to ask yourself…
How do I want people to feel after experiencing me, my work, and/or my compelling offer?
This is where specifics are key to your success. So be sure to get specific. What is the payoff your fans, clients, and customers will experience once they enroll in your movement? What problem/pain do you solve or resolve for them?
It’s not enough to say, “I want my clients to feel happy/rested/excited/confident.”
Because you’re enrolling people in your mission/movement, you’ll want them to be so engaged with you that they become your biggest evangelists, happily sharing your brilliance with their friends, family, and community.
So again, get specific.
How do you want people to feel and what are the words that align with those feelings?
Here are examples of great languaging from two of my clients:
“I want overworked, overwhelmed, overstressed corporate women to feel like they have a soft place to land and have permission to reconnect to their authentic self, even if it means rebuilding that beautiful self one brick at a time.”
That’s from my amazing client Debbie Ingle. Pretty clear and specific, yes?
Or…
“I want women who are going through a divorce to feel empowered to live full lives on their own, confident and hopeful about the future, excited about facing new opportunities with courage and not fear, and inspired to get out of their comfort zones.”
That’s from my brilliant client Lori Latimer. Again, very specific and tangible.
Do you see how getting clear and specific will change the language you start using?
Are you starting to get the idea that by being specific in your languaging, it’s going to be that much easier to fully engage the CLAMOR Factor?
Are you beginning to think about how you can create CLAMOR for yourself and your business?
I’d love for you to share your thoughts!
Click here to read about steps 3 and 4 of the CLAMOR Factor process.
To learn more about how to create CLAMOR for your business, as well as build buzz for your brand, follow my 30 Days of Brilliance video series, launching April 1st.
