You know you’re rocking your brand genius when you feel like you’re experiencing more visibility for who you are and what you’re really here to do.
What comes next is to transform that visibility into bankability. And that’s where Marketing comes in.
First, let’s define what marketing actually is. Marketing is simply transforming your masterful messaging into offerings you can monetize. From your books and products to your services and offerings, if you’re making money, chances are it’s from your marketing efforts.
And yet, here’s what I see time and time again – a MogulPreneur comfortably rocking her brand genius until… someone wants to buy from them. And then they switch from Visible Brand Genius to Invisible Brand Ambassador.
Imagine how confusing this is for your customer who has spent time getting to know you, like you, and trust you. Now they want to buy from you and suddenly, you disappear on them.
If the idea of transforming a fun relationship with a potential client/customer online into a sales conversation scares the living daylights out of you, you’re not alone.
It’s time to take a step back and remember: You’re here to be of service because you have a service (or product) to offer. If you don’t offer it, you don’t make money. If you don’t make money, you don’t so much have a business as you do a very expensive hobby.
So what’s a MogulPreneur to do? Stop stressing about sales and start celebrating who your client is and what they need from you. This is the key to authentic marketing that magnetizes.
Ready to STOP shying away from sales conversations and start magnetizing your marketing? Ask yourself these 3 BrandWork questions…
1. What’s the experience you’re selling?
2. How does this experience make your ideal customers feel?
3. What will keep your ideal customers coming back over and over again?
How Lucia Cooked Up A Mouth Watering Marketing Message.
Meet Chef Lucia of Lucia & Co. Lucia is a chef and purveyor of beautiful gift boxes and baskets tailored to the VIP client experience. When she enrolled in Brand Booty Camp, Lucia was struggling to find a marketing message that captured the concierge service she provides her high end clients.
In the past, she’d tried selling gift boxes of goodies, but her sales were hit and miss. When we dialed deep into the three questions above and cooked up a signature experience of luxe giving that makes VIP clients feel pampered, we unlocked Lucia & Company’s distinct brand genius – The Luxury of Food. The Art of Giving.
Instead of making the occasional purchase for themselves, now Lucia’s clients come back to her over and over for all of their gift giving needs – for friends, family, clients, and customers.
All because we transformed what she was actually marketing to create a dream customer experience!
READY TO Market Your Brand Genius?
These same results are possible for you when you commit to branding your assets and marketing your genius.
To get started, listen to my BONUS Four Part Messaging, Marketing, Mindset, & Monetization Training.
If you haven’t already, join my Brand Your Assets Facebook group here >
And follow my entire 20 Days + 20 Ways to Brand Your Assets blog series, starting with how to rock your brand lexicon >