The Cost Of NOT Hitting Your Brand Bullseye…
Submitted by Lisa Steadman on November 7, 2011 - 12:31 pm
Last week, I asked an important question…
Do you have permission to be YOU?
I got a TON of emails from people just like you who felt like they hadn’t fully stepped into owning, honoring, and celebrating themselves in their lives, relationships, and businesses.
As I mentioned in my email last week, until you grant yourself full permission to be YOU in your life and business, you cannot hit your brand bullseye or take it to the bank.
Until you hit your brand bullseye…
You cannot step out of the shadows, into your spotlight, and broadcast BIGGER.
You cannot easily and effortlessly magnetize your ideal clients and customers.
You cannot make all the money you desire and deserve in your business.
In the last few months, I’ve heard from so many talented business owners just like you. They are brilliant and yet they are a well kept secret.
Like you, they’re wondering how to STOP losing money, time, energy, and respect because they haven’t yet hit their brand bullseye.
Like you, they’re READY to STOP being a well kept secret and START magnetizing opportunities, clients, and cash in record time. And like you, they don’t know how to do this on their own.
I spent the weekend thinking about the real costs of NOT hitting your brand bullseye.
Here are just SOME of the ways your brand’s muddled messaging may be costing you and your business dearly…
1. You consistently lose clients and money to your competition because they’ve perfected their social branding, mastered their unique messaging hooks, and unlocked the secrets of hitting their brand bullseye (and you HAVEN’T)
2. Your ideal clients and customers circle you and go away, unclear why they need you, why you’re a necessity not a luxury, and/or how they can work with you
3. You’ve lost the respect of your colleagues and peers who have learned to tune you out because they find you irrelevant (ouch!)
4. Media and speaking opportunities slip through your fingers and land in your competition’s lap
5. You’re starting to feel bogged down, burned out, or bummed out by the lackluster results your business is bringing in
6. With less than 2 months left in the year, you’re wondering how you’ll EVER make an impact or get discovered on the level you know you’re capable of
Any of the above ring true for you?
I get it. I’ve soo been there!
It wasn’t until I hit my own brand bullseye that I went from breaking even in my business to broadcasting BIGGER and taking my brilliant brand to the bank.
This Wednesday, I’m hosting an exclusive FREE call on how YOU can hit your brand bullseye and take it to the bank, starting this week!
You can register for the call here: http://bit.ly/vTh7OH
On my FREE call, you’ll discover:
1. 5 easy steps to hitting your brand bullseye and taking it to the bank
2. The REAL costs of having muddled messaging (and how to transform it into masterful messaging!)
3. How to STOP being a well kept secret, step out of the shadows and into your spotlight, and broadcast BIGGER
PLUS, I’ll offer laser coaching for a select few on how they can specifically hit their brand bullseye and take it to the bank. Listen live to find out how to get this hands-on coaching!
Can’t make the live call?
Be sure to register to have the recording sent to you. It’s going to be off the charts AMAZING!
You can register for the call here: http://bit.ly/vTh7OH
I’m so committed to helping YOU hit YOUR brand bullseye in record time that I’ll be giving away 1 spot in my upcoming 7 Week Hit Your Brand Bullseye & Take It To The Bank Teleclass starting November 16, 2011 (that’s next week!)
I’ll announce the winner LIVE. (Don’t miss your chance to win – be sure to listen and tweet LIVE – details revealed when you sign up for the call!)
You don’t want to miss it! Register here: http://bit.ly/vTh7OH
5 Keys To Hitting Your Brand Bullseye
Submitted by Lisa Steadman on November 3, 2011 - 1:29 am
Can you believe it? There’s just 2 months left in the year. Time really does fly when you’re having fun, running a business you love, and building a village of like minded individuals who are all supporting one another’s success!
Speaking of success, I’ve been speaking a lot lately about one of the most important keys to sustainable business success: Hitting Your Brand Bullseye.
When you hit your brand bullseye, you can make more money, magnetize more opportunities, and broadcast so much bigger because people can hear you AND they clamor for what you have to say.
Think about the companies who have mastered their brand bullseye…
I think of Apple. Coca Cola. Disney.
And of course I think of my former employer, Mattel.
If there’s one thing they’re excellent at, it’s having enduring brands.
When I first went to work for them in 2000, my job was to help them build a buzz worthy brand around their new adult doll collecting line that was tailored towards high end individuals who enjoy spending $100+ on designer dolls.
At that time, Mattel knew EVERYTHING about how to sell a pretty doll in a pink bathing suit or princess costume to a little girl.
They DID NOT KNOW how to market or sell to this new audience of adults who were CLAMORING for their vintage dolls on the secondary market.
When I took the job, my bosses asked me to help them understand this new audience. They told me…
Help us connect with them. Help us create compelling content for them. And help us generate revenue from this brand.
While I knew money was the end goal, I also knew selling was NOT the place to start. Instead, I started by getting to know this audience. I listened to the way they talked. I paid attention to how Barbie made them feel. I started understanding why they loved this iconic figure that I had once loved as a little girl.
And I came back to my bosses and I said, Here’s the deal. This audience loves your product. But they don’t like how you make them feel. If you want them to love and buy your new product line, you need to create a loving relationship with them. You need to start engaging them in ongoing conversation. You need to celebrate their passion. Reward their enthusiasm. And respect their hard earned dollars.
In the 5 years I was there, we created an incredible online community, built a $10million dollar business, and generated some of the best content online at the time. I had the good fortune of interviewing Cher and Bob Mackie, being featured in every doll magazine on the market, and creating some incredible friendships within this community. It was a dream job and I felt very lucky to be there.
When I left in 2004, this is what I took with me: A belief that everything I had created there was incredibly valuable. And I knew if I replicated those same brand energetics in my own brand and business, I would succeed beyond my wildest dreams.
The rest, as they say, is history.
Today, I have a profitable 6 figure business. I’ve written best selling books, created popular products, and enjoy a thriving coaching practice where my clients thank me on a daily basis and I give thanks for them.
All of this is possible because I took the time 7 years ago, and still do to this day, to master the art of hitting my Brand Bullseye.
When I launched my first website BreakupChronicles.com 1 week after leaving my job, I was 100% clear about my audience, how I wanted to make them feel, and how to talk to them.
When I broke up with my breakup brand and transitioned back into working on brands and businesses, I once again tuned in to my target audience, my brand energetics, and the language that aligned with those energetics.
Let’s start by definining what a brand bullseye is and why you want to hit yours.
You, your business, your products and services, your online presence, and your communication style are all elements of your brand.
Now, there are the money making aspects of your business – your products, services, programs, events.
But there’s also non-money making elements of your brand that are just as important. They include your company name, tagline, moniker, social media presence, your website, your newsletters, your photos, your style, your handshake, your elevator pitch, your energy, your language, etc.
These brand energetics HELP you make money.
Until you hit that brand bullseye, you will not make all the money you want and need because your brand energetics are not in total alignment and you are not able to step into your spotlight fully and broadcast BIGGER.
Here are simple steps to hit your very own brand bullseye…
1. Know yourself
From a brand perspective, here’s why knowing yourself is so important…
First, if you know yourself and you own who you are, you can embody your best brand ambassador self. Secondly, When you know who you are, it’s easy to release any fears or concerns about your alleged competition. The truth is, there IS no competition. No one else can do the Woohoo that YOU do the way YOU do it with YOUR life experience. When you know that and celebrate that, you magnetize your ideal clients and customers. How fabulous is that?
2. Connect to and share the value of your story
I’m a big fan of the rock bottom to rock star journey and you should be, too. So many of my clients when we first start working together are afraid to tell the Boohoo part of their story. They worry that they’ll lose credibility. Or embarrass themselves. Or repel their ideal clients. But guess what? Your ideal clients are drawn to you BECAUSE of your Boohoo to Woohoo story. The sooner you own it (and work it!), the better. When I help my clients start telling their story, they instantly magnetize clients, opportunities, and fans to them. It’s exciting to watch!
3. Know your audience
OK, you know yourself. You’re telling your story. The next step in hitting your brand bullseye is to know your audience. WHO are they? WHERE are they? What are they in search of? What do they need help with? What’s causing them pain, discomfort, despair? What problems can you help them solve? Why do they need you? And where does your audience hang out online? Are they on Facebook or Twitter or both? How can you engage them? Remember this: When you first encounter your ideal client, don’t promote or sell yourself. Engage and include THEM.
4. Master the energy and languaging of your brand
In the work I do with my clients, I invite them to discover their unique brand persona. Here’s what knowing your brand persona can do for you and your business: Once you know your innate persona, you can embody it brilliantly, magnetize the right people and opportunities to you, and at the same time distance yourself from your alleged competition and anyone who doesn’t want what you have to offer. It’s kind of like insect repellent AND pheremones. When you embody your brand persona consistently, you always repel the wrong people and always attract the right ones.
5. Be consistent in ALL you do, are, and share
When it comes to hitting your brand bullseye, consistency is key. Nothing’s more confusing to a potential customer than inconsistent energy, messaging, customer service, and visuals. Show up the same way every time. Be reliable. And be your most excellent brand ambassador, from your website and logo to your personal style and grooming, communication, marketing, and videos. Remember, nobody can do the Woohoo that YOU do better, so do it BEST.
Can your rock bottom to rockstar journey change the world?
Submitted by Lisa Steadman on October 26, 2011 - 10:36 am
Seven years ago, I was homeless, jobless, brokenhearted, and in excruciating physical pain.
I’d left my corporate job. Gone cold turkey with Mr. Wrong. Moved out of my luxury condo. And was struggling with painful tendinitis in both of my arms, which made writing — my lifelong profession — practically impossible.
I had thought being chained to my cubicle, still sleeping with my ex who worked 3 cubicles away, and being the only single woman in a 10 mile radius of my luxury condo had been rock-bottom.
I was wrong.
Being homeless, jobless, brokenhearted, in excruciating physical pain, AND not knowing how I was going to survive was rock-bottom.
Honestly, that was one of the scariest times of my life.
It was also the most freeing and fabulous. And here’s why…
When life as you know it is no longer an option, you have a choice. You can:
1. Shrink in despair, become a victim, and fall into the permanent paralysis of inaction
OR
2. Make the conscious choice that today is rock-bottom and every day moving forward will get a little better
You don’t have to know how you’ll go from rock-bottom to rockstar. You just need to be WILLING to surrender to the unknown (as my good friend and healer Kirsten Korot says), and have the courage to do something different to get a different result.
The truth is, change isn’t easy. And typically no one makes change until NOT changing becomes more uncomfortable than leaping into the unknown.
For me, the journey from rock bottom to rock star was 1 step at a time, 1 day at a time.
After moving out of my condo in Torrance, I moved in with a friend in Silverlake, sleeping on a blow up mattress on his living room floor for a summer. (Moving from married-with-children suburbia to the artsy bohemiam predestrian-friendly neighborhood with plenty of like minded singles was a crucial part of my journey back to rock star status.)
Sick and tired of being in pain but not wanting to give up on my writing career, I invested in voice software, and began making a living as a freelance writer. I used this same software to write all 3 of my best selling books. (Learning to talk to my computer transformed me from a shy writer into a confident public speaker!)
Going cold turkey with my Big Breakup was hard, but in doing so, I cleared the way for my Summer of Man Magnetism, where I met the coolest, funniest, smartest men on a daily basis and eventually met The Hubs.
Again, hitting rock bottom hurt like hell. But the journey since then has been well worth it!
At Woohoo Weekend, many of the speakers shared their inspiring rock bottom to rock star journeys with the room (some for the first time!)
Rick Clemons, The Coming Out Coach, shared how he went from being married to a woman with 2 fantastic kids to stepping out of his shadows and into his truth of being a powerful gay man. His coming out journey moved the entire room to tears, and helped us all see where we might still be hiding in our closets. Click here to watch Rick on Woohoo TV and find out what gay men and powerful women have in common http://bit.ly/woohootv6
Healer Kirsten Korot shared her profound rock bottom to rock star story of overcoming a dire diagnosis and 50-50 chances of surviving by using the same healing techniques she uses on her clients. One woman later told Kirsten,”I’m so glad you survived.” Amen! Click here to hear Kirsten’s incredible story on Woohoo TV http://bit.ly/woohootv3
Stylist JuliAnn Stitick, The Heart of Empowered Style, shared how childhood abuse had made her a prisoner of perfection, and why telling her story not only healed herself but heals her clients. JuliAnn’s story helped others in the room forgive themselves for childhood pain. What a gift!
If Rick, Kirsten, and JuliAnn had NOT shared their rock bottom to rock star stories, they still would have rocked the house at Woohoo Weekend.
But they wouldn’t have changed the world as only they can.
They wouldn’t have touched people’s hearts, demonstrated that rock-bottom is just a temporary stop on the road to rock stardom, or inspired the audience to do one thing differently to get a different result…
After hearing their inspired stories, 1 Woohoo Weekender got over her fear of public speaking and shared a poem she’d written about Woohoo Weekend from the stage. She got a standing ovation!
Once reserved and intensely private, another Woohoo Weekender rocked the house by leading the Woohoo Wiggle dance train that got everyone out of their seats and into their bodies.
The stories go on and on! Since Woohoo Weekend, I’ve received countless e-mails from people who are ready to share their rock-bottom to rockstar stories and heal the world as only they can. Woohoo!
Which leads me to my question for you…
On the journey from rock-bottom rock star, where are you?
Are there parts of your story you’re apologizing for? If so, how can you stop apologizing and start celebrating your journey even more?
And how can sharing your personal journey heal the world as only you can?
I’ve said it before and I’ll say it again. The journey from rock-bottom to rockstar is not one way. Instead, there are many dips, twists, turns, and loops along the way. When we surrender to the unknown of what lies ahead and instead start celebrating and sharing our stories, that’s when we start changing the world.
Today, I invite you to start changing the world as only YOU can. Start sharing your story. Do something different. Step out of the shadows and into YOUR spotlight. You never know whose life you will change as a result. It may just be your own!
For more rock bottom to rockstar stories, be sure to tune in to Woohoo Radio today at 2 PM Pacific |5pm Eastern. My guests will be i-Thrive coach Tambre Leighn who will share how you can go from right to thrive in YOUR life (she did it after losing her husband to cancer) and Hillary Rubin, whose story of overcoming MS to live medication and symptom-free will blow your mind!
Tune in today here: https://bitly.com/woohooradio
Headline: What happens AFTER Diagnosis Or Death?
Submitted by Lisa Steadman on October 24, 2011 - 4:19 pm
At Woohoo Radio, we love exploring the topic of hitting rock bottom and the step by step journey back into rock star status. After all, life isn’t supposed to be some perfect journey. What makes the ride so interesting is the roller coaster twists and turns of the Boohoo AND the Woohoo. On this week’s episode of Woohoo Radio: Love, Life, Business, & The Pursuit of Happiness, my 2 guests are rock stars in their own right, having faced rock bottom and journeyed back to rock star status after a harrowing diagnosis.
Meet Hillary Rubin
When it comes to that roller coaster ride from rock bottom to rock star, nothing stops us in our tracks quicker than a dire diagnosis. That’s exactly what happened to Hillary Rubin. While working at Prada in Manhattan, Hillary was smacked upside the head with a dire diagnosis of MS. Instead of surrendering to life in a wheel chair and taking medication, Hillary embarked on a powerful and inspired journey that transformed her life from rock bottom to rock star. Now symptom and medication free, Hillary’s using her own body breakthrough as a roadmap for others on how to overcome diagnosis traps, let go of self-imposed labels, and step into empowered action in health, wellness, and wisdom.
Hillary has a special offer for Woohoo Radio listeners. Get your fab freebies here: http://hillaryrubin.com/woohoolisteners/
Meet Tambre Leighn
Hillary’s not the only rock star on this week’s show. After losing her husband Gary to cancer in his mid-30s, Tambre Leighn fell into a survival slump that lasted nearly a decade. It wasn’t until she realized the power of turning her mess into her message that Tambre picked herself up, dusted herself off, and embarked on a rock bottom to rock star journey. Now, Tambre uses her iThrive success system to help doctors, care givers, patients, and families dealing with cancer overcome the pain of diagnosis, step into action, and take empowered action.
Tambre’s hosting a FREE call you’ll want to check out. Sign up for it here: http://coachingbytambre.com/the-big-question/
Check out Tambre’s powerful story on this episode of Woohoo TV
Got questions or want to share your own rock bottom to rock star story? Share them here and listen LIVE on Wednesday at 2pm Pacific | 4pm Eastern at http://bitly.com/woohooradio. Be sure to join the LIVE tweetcast using the hashtag #woohooradio.
You can catch past podcasts of Woohoo Radio here: http://bit.ly/Woohooradiopodcast
Woohoo TV Presents: What do Gay Men & Powerful Women Have In Common?
Submitted by Lisa Steadman on - 1:20 pm
What do gay men and powerful women have in common? In this episode of Woohoo TV, Rick Clemons, The Coming Out Coach, shares with host Lisa Steadman what we have in common (besides our love of men) and how we can all come out of hiding and step up, step out, and step into living in our powerful truths!
For more on Rick Clemons, The Coming Out Coach, visit RickClemons.com.
Got a comment or question for Rick or Lisa? Post it here!
Woohoo TV Presents: How to Have More Pleasure In the Bedroom AND in Business
Submitted by Lisa Steadman on - 1:18 pm
What are 3 simple steps to creating more passion – in your bedroom AND in business? In this episode of Woohoo TV, Sex Butter creator Bonnie Stern shares with host Lisa Steadman how you can create lasting pleasure in both areas of your life starting today!
For more on Bonnie and Sex Butter, visit http://www.sexbutter.net/.
Got a comment or question for Bonnie or Lisa? Post it here!
Woohoo TV Presents: What can 500,000 Facebook Fans Do For YOU?
Submitted by Lisa Steadman on - 1:16 pm
What are the misconceptions about social media that are keeping YOU from mastering it? What could 500,000 Facebook fans do for YOU? In this episode of Woohoo TV, social media guru Charles J Orlando shares with host Lisa Steadman the misconceptions that sabotage people’s success on social media and how to leverage your fan base into social media super stardom!
For more on Charles, visit http://socialbrandacceleration.com/
Got a comment or question for Charles or Lisa? Post it here!
Woohoo TV Presents: How to Overcome 50-50 Chances of Surviving A Dire Diagnosis
Submitted by Lisa Steadman on - 1:15 pm
What would YOU do if a doctor delivered a dire diagnosis and said you only had 50-50 chances of surviving? In this episode of Woohoo TV, healer Kirsten Korot shares with host Lisa Steadman how she healed herself from serious liver disease using sound therapy, body talk, and mastering her mind-body connection.
For more information on Kirsten, visit kirstenkorot.com.
Got a comment or question for Kirsten or Lisa? Post it here!
Woohoo TV Presents: How to STOP Unhealthy Eating & Find Your Vavoom Factor
Submitted by Lisa Steadman on - 1:11 pm
Sick and tired of being sick and tired? In this episode of Woohoo TV, Vitality & Vavoom Expert Sharon Otness Foot shares with host Lisa Steadman how you can transform your gloom and doom lifestyle into serious Vavoom!
For more on how you can rev up your own radiance and find YOUR Vavoom Factor, visit Sharon @ http://sharonotnessfoot.com/.
Got a comment or question for Sharon or Lisa? Post it here!
Woohoo TV Presents: How to Go From Survive to Thrive After Losing A Spouse
Submitted by Lisa Steadman on - 1:08 pm
After Tambre Leighn lost her husband to cancer, she hit rock bottom. In this episode of Woohoo TV, Tambre shares with host Lisa Steadman how she transformed her loss into rock star status and helps others dealing with cancer and its devastating effects.
For more information on Tambre, visit http://coachingbytambre.com/.
Got a comment or question for Tambre or Lisa? Post it here!
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