Frenzy Factor Vs. Clamor Factor: Which Do You Use in Your Business?
Submitted by Lisa Steadman on July 28, 2011 - 11:16 am
The other day I was reading my Facebook stream and came across an interesting post from a woman I didn’t know. Her post said something like, “Always make my BEST business decisions at live events!”
Keep in mind I know nothing more about this woman and her situation than that Facebook post. However, based on the comments her friends and fans replied with, I got the impression she had made a large financial investment in her business future at a live event she was currently attending. Perhaps she had signed up for a platinum coaching program, or finally found her perfect business coach, or made some other big leap forward in her success. And I applaud her for that. However, her Facebook post stuck with me all day and had me thinking about the difference between The Frenzy Factor and The Clamor Factor™.
Let me explain…
As you may know, I love teaching my clients how to engage The Clamor Factor™ in their business. It’s a signature process I created that allows you to stand out from your competition, claim your rock star social brand, and authentically enroll friends and fans in your mission and movement, as well as convert those friends and fans into loyal and happy customers.
The Clamor Factor is based on authentic engagement coupled with Excitement Marketing. In the last seven years, I’ve used these tools to become a best-selling author, build 2 very different six-figure coaching practices, and become a go to expert when it comes to rock star social branding, perfect positioning, platform building, and creating conscious social clamor.
I’ve shared these tools with my clients who have also experienced remarkable results including:
- Adding A Zero To Their Monthly Income
- Building Visibility For Their Expertise And Offerings
- Getting A Book Deal And Launching A Successful Book
- Getting The Attention Of The Media
- Creating A Signature Clamor Campaign
So far be it from me to poo-poo creating Clamor. However, there’s a difference between creating Clamor and Frenzy. As I said before, Clamor is using Excitement Marketing tactics to create authentic engagement with your ideal audience. The energy of clamor is inviting, engaging, inclusive, empowering, and very much a “You, too, can enjoy the Woohoo!” or, “I’m so excited about this, and hope you are, too!”
Having been at enough live events, I’ve seen The Clamor Factor in action. And again, I use the Clamor Factor to generate genuine excitement in my own business. My clients tell me it makes them feel invited and included and excited to join me in making powerful and profound shifts in their business. Woohoo!
I’ve also seen The Frenzy Factor at work. And here’s the difference. While The Clamor Factor is inviting and inclusive, The Frenzy Factor is quite the opposite.
If Clamor is, “Come on along!”, Frenzy is, “Don’t get left behind or miss out…or else your greatest fear (failure, bankruptcy, public humiliation, etc) will be realized!”
Again, as a business owner I understand the sales tactics at work. However, when you invoke The Frenzy Factor, you’re not thinking about what’s best for your clients. You’re thinking about what’s best for your bank account. You’re creating a frenzy that generates an intense amount of energy and scoops up both ideal and non-ideal fans and clients, propelling them to sign up for your programs, products, services, and offerings before either of you know if you’re an energetic.
And while that fills your bank account, it can also create massive headaches for you and your customers. After all, an unhappy client or customer can create more drama and problems than the amount of money they put in your bank account. Plus, a client or customer who doesn’t get results isn’t exactly a walking testimonial or billboard for you. And, by adopting a one-size-fits-all approach to your clients and customers, your brilliance gets diluted and diminished and over time loses value.
While it may be momentarily lucrative, can you and your business afford to invoke The Frenzy Factor?
What would change in your business if you instead adopted The Clamor Factor, magnetically attracting your ideal clients and customers and setting your non-ideal clients and customers free to find the right product, program, service, or expert to help them?
For a crash course in creating The Clamor Factor, click here.
For a more hands-on look at how to create Clamor your own business, check out my step-by-step FREE video series on creating Clamor here.
Frenzy Factor vs. Clamor Factor. Which do you use in your business? And how will your results change — both for you and your clients when you shift from frenzy to clamor? Post your comments here!
(P.S. – If you decide you still want to use the Frenzy Factor as a sales tool, I suggest you use it for a passive income product launch or other lower dollar virtual program where your focus is on quantity vs. quality. Make sense?)
About the Author:
Lisa Steadman is an internationally acclaimed best-selling author, sought after speaker, results coach, and CEO of Woohoo, Inc. As Chief Woohoo Woman, Lisa loves collaborating with entrepreneurs, experts, authors, fellow Woohoo Women, and Fortune 500 companies to build buzz-worthy brands, create conscious clamor, and leverage one’s expertise into a purposeful, passionate, and prosperous platform. She lives in Los Angeles with her husband and loves traveling the world in search of big ideas in action.
Why I HID the day I was front page news…
Submitted by Lisa Steadman on July 14, 2011 - 8:24 am
Six years ago (also known as my Summer of Reinvention), I landed on the front page of my home town’s newspaper.
Let me back up a minute for context.
1 year before, I had quit my cushy corporate job and launched my first website BreakupChronicles.com featuring user-submitted stories of how breaking up with the wrong person was the right thing to do. (It was hailed as Sex & The City meets Chicken Soup for the Soul.)
3 months before, I had run out of money, moved out of/rented out my condo, moved in with friends, and decided to burn whatever remained of my former life and start fresh. (Not literally. I found a storage unit!)
1 month before, I got in the car and drove with my mother from Los Angeles to Yellowstone, Montana to spend the summer with her at our family cabin. Mom was retired and spending her summers working at our 100 year old family business near the west entrance to Yellowstone Park.
(1 month later, I met my husband while back in LA between Montana trips. That’s a whole OTHER story.)
My plan was to spend the summer of 2005 working on my book (the book deal didn’t come for another 7 months), manage and promote my website, live for free, pursue freelance writing gigs, hike, do Pilates and yoga, and basically figure out what to do with my life.
Needless to say, I didn’t have a whole lot figured out.
But I was starting to make money as a freelance writer, I was rediscovering myself and my newfound freedom, I LOVEDliving in nature compared to the hustle and bustle of city life, and it turned out I was actually pretty brilliant when it came to promoting my website (In the first 6 months my website was live, I booked myself on The Tyra Banks Show, got a shout out in Venus Magazine, appeared on the KTLA Morning News, and…the front page of my home town paper.)
Here’s what happened: A few weeks after arriving in Yellowstone, I called up the Bozeman Daily Chronicle, one of the biggest and best newspapers in the state. I pitched them the idea of a 3rd generation Eagle (my mother’s maiden name and a pretty influential name in that neck of the woods) and Bozeman born and partially raised resident who was leading the charge to heal broken hearts AND working on her first book while summering in Yellowstone (I may have fudged a few details. Remember, I didn’t have a book deal yet!).
They bought it.
Not only did the paper send a reporter up to Yellowstone to interview me, but we did the interview at the 100 year old soda fountain in my family’s store, a soda fountain I’d spent many summer days as a child sitting on an old fashioned swivel stool, licking a chocolate ice cream cone.
After the interview, we took a few photos of me at the soda fountain, laptop open to my website, VERY Carrie Bradhsaw/Sex & The City-esque (except I was in a turtle neck because it was FREEZING that morning!).
Cut to several weeks later when my front page feature hit news stands. I’d been told the publish date. I knew it was coming.
And yet the day my front page news feature and photo hit every news stand in town, I HID in my bedroom, refusing to come out. I actually made my MOTHER bring me the paper!
Why all the drama?
This was clearly before I’d learned to embody my inner Sacha Fierce alter ego and give myself permission to be seen, heard, celebrated, and even criticized.
This was also long before I realized that my mission wasn’t about ME. (It was about the millions of women healing their broken hearts and I was simply the best messenger the universe couuld find at the time.)
Here’s WHY I hid in my bedroom that day:
1. I worried that the friends I’d made in my small town that summer (not to mention all the relatives who’d helped found West Yellowstone, Montana 100 years ago) would look down on me, think I was bragging, and say to my face (or behind my back), “How dare you!”
2. I also worried about the hundreds of thousands of people I didn’t know who would read the story and think, “Who the hell does she think SHE is?”
3. I also felt like a fraud. In the article, I talked about my upcoming book, soon to be launched message board, and coaching workshops, none of which were actually happening — YET.
Can you relate?
Ultimately, I was creating my future in that newspaper feature before it had ARRIVED in my present.
I was projecting a self belief that I wasn’t quite confident I could manifest (but ultimately did).
And I was AFRAID that being so big, bold, and audacious might anger God/the universe and ultimately jinx my chances of success.
Again, can you relate?
After spending most of the day in bed, cowering, at 5pm I got both hungry AND fed up with myself. Deciding to grab some groceries at the local market, I ran into a few familiar and unfamiliar faces who congratulated me on my newspaper feature. My own relatives told me they were proud of me! And as I walked back to the cabin to fix dinner, I caught my big, glossy photo and headline in the newspaper bin on the sidewalk. Part of me cringed, but a bigger part of me congratulated myself on my audacity.
After all, if I really wanted to write my first book, launch a coaching practice, and NOT go back to my old corporate life, I needed to be THIS brave and bold.
I needed to summon an inner strength I hadn’t yet fully discovered.
And I needed to fake it a little before I made it.
If you find yourself in a similar space this summer, how are you feeling right now?
Do you feel a little bit like a fraud because you’re building your future out of thin air before it appears?
Do you sometimes throw unnecessary road blocks an obstacles in your path because deep down, you’re afraid of being judged for your audacity?
Are you second guessing your inner voice who’s been divinely directing you towards your dream life?
Today, I invite you to STOP the self sabotage, playing small, and perfection paralysis.
And I invite you to step up, out, and onto the BIGGER stage you know is waiting for you — if you just gave yourself permission to go for it.
This week, I gave the participants in my upcoming 8 Week MORE Clamor, Clients, Cash Teleclass 2 assignments that are helping them STOP hiding and START celebrating their innate greatness. I’d like to offer you the same assignments:
1. Create the name of your inner Sacha Fierce alter ego who’s boldy and brilliantly creating your future before it’s fully arrived in the present (We’ll be devoting 1 whole week of the teleclass to rocking your inner Sacha Fierce!)
Here’s what some of my students are saying about this exercise…
“In a coaching group with Lisa Steadman, we’ve been asked to create an alter ego to call upon when we need to drum up courage to step outside our comfort zone, just as Beyonce did when she created Sasha Fierce. What do you think of ‘Isis Letisha SIZZLEPANTS’?”
- Michelle
“Woohoo! I’m Susie Dangerous Brandtastic!”
- Susan
2. Set an audacious goal for yourself and identify 3 action steps you can take to reach your goal
My class participants have created an entire thread in our private Facebook group devoted to claiming their audacious goal and holding each other accountable with their action steps. It’s inspiring!
Are you ready to step out of the shadows, STOP hiding, and make this your summer of success?
