Are You Confusing Your Fans Before They Become Clients?
Submitted by Lisa Steadman on May 31, 2011 - 8:04 am
In the last few weeks, I’ve been sharing the top hurdles I see women in business struggling to leap over in their journey towards taking their Brilliance to the Bank. If you’re trying to build a rock solid platform so you can attract a book deal, get a corporate sponsor, build a rock star social brand, get your product into major retailers, find strategic partners, create CLAMOR, get on TV, have Oprah’s people call your people, it’s essential to overcome any hurdle in your way. So let’s talk about the final of 3 hurdles you may find yourself stumbling over, as well as some quick and easy tools to overcome any obstacle:
3. Fans and potential clients don’t know what you offer or how to work with you
OK, so you’ve gotten clear about what you have to offer, revisited your story and started sharing how your mess turned into your message, and even unlocked the secrets of fine tuning your broadcast frequency. And you’re STILL not making the money you in your business deserve.
Time to give up?
Hell to the no! But it may be time to educate your potential customers about how they can work with you.
The truth is, people ultimately buy YOU, not your product, service, or program. If that’s the case, and you’re already actively engaging your fan base consistently on social media, on your blog, in videos, and through your ezine, what’s still not working for you? Clearly, your customers know, like, and trust you.
But do they know why they NEED you?
The key to successfully transitioning a fan into a client/customer is to educate yourself AND your audience on the following:
What You Offer
Do you have something bite sized that your potential customers can invest in to get a taste of you? An ebook, free audio program, video series that enrolls them in your mission/movement for FREE or less than $20? Remember, this is just the beginning of the customer relationship. Don’t try to sell them into a 5 figure program because you need the money. Remember, this is a RELATIONSHIP. Treat your fans with respect and they’ll become repeat buyers.
Why You Are A Necessity vs. Luxury
A fan becomes a client when they know WHY they need you. And most fans aren’t motivated to invest in luxury items, which is why your success relies on your ability to communicate why you and your brand, business, product, service are not a luxury but instead a necessity. To accurately communicate this with your audience, start by answering these important questions…
What problem do you solve?
What pain do you resolve?
When you can answer this clearly and concisely for yourself, you can share these answers with your potential fans and clients. In doing so, help better understand the value of working with you and why they NEED to invest in you NOW rather than later.
What’s The VALUE/ROI Of Working With You?
Whether working with you or purchasing from you has a monetary benefit or not, it’s important to identify the payoffs your customers receive from investing with you. Do they make more money, lose weight, find love, transform their life, etc? By getting clear and specific about what the payoff is from working with you, you can better communicate the value of your services and more easily enroll someone in your product or service.
Are you beginning to see how understanding your own value and what you have to offer will help convert fans into clients and clients into lifelong loyal customers? Share your thoughts on how overcoming this hurdle will help YOU take your Brilliance to the Bank! Post a comment here or share on social media.
For more on mastering your messaging, building a rock star social brand, and cashing in on your expertise, visit http://www.30daysofbrilliance.com/
What James Durbin and American Idol Know About Rock Star Social Branding
Submitted by Lisa Steadman on May 24, 2011 - 4:40 pm
Personal branding. It’s a phrase that’s getting a lot of attention these days. You might even say Personal Branding is creating CLAMOR. In the age of social media super stardom, everyone who’s anyone is trying to cultivate a personal brand.
Not everyone’s successful. And here’s why. Personal branding is like the internet in 2002.
It’s SO over.
Actually, it’s not over. It’s just evolved.
So what’s the web 2.0 version of Personal Branding? Rock star social branding. And American Idol is ROCKING rock star social branding this season.
If personal branding is what made Kelly Clarkson the very first American Idol winner (that Southern Girl charm, amazing voice, and adorable smile), then rock star social branding is what makes us clamor for American Idol 4th place finisher James Durbin, long after he’s exited the competition. Love him or hate him, you most likely couldn’t look away while he stood on that piano, wailing like a Banshee, and playing air guitar while the stage around him burned.
Rock star social branding taught you that he DIDN’T enjoy Lady Gaga gyrating against him while she was vocally coaching him.
It also revealed that his fans are called Durbinators. At last count, there are 113,000+ loyal Durbinators on Twitter alone.
Talk about a rock star social brand!
This season, American Idol has celebrated the power of rock star social branding. Each and every contestant in the top 11 seems to be perfectly groomed through the AI machine to get a record deal, magnetize a fan base, and bring in millions for themselves and their handlers.
You don’t have to be a rock star to create a rock star social brand like this season’s American Idol contestants. First, it’s important to understand what sets rock star social branding apart from personal branding. And since James Durbin has perfected the art, let’s look at his meteoric rise into rock star social branding super stardom and learn some valuable lessons…
Lesson #1: Your Fans Are Just As Valuable As Your Customers
Once upon a time, corporations lived in ivory towers and didn’t have to connect to their consumers, with the exception of their customer service call center. Those days are long gone. As a social brand rock star, it’s important to recognize that your fans and evangelists have just as much value if not more than your customers. Why? Because fans love to love you. They love to share that love with THEIR friends, family, and fans. They love to stand on mountaintops (also known as Facebook and Twitter) and loudly and proudly proclaim their undying love and appreciation for you. Think that’s not valuable? Think again. Whether each and every fan you have ever becomes a paying customer is NOT ultimately important. Those fans can make you wealthy without ever giving you a dime. If you can show a mighty following on social media, you can leverage that loyalty into a book deal, record deal, corporate sponsorship, TV development deal, speaking engagements, endorsement deal, advertising, etc. As The Durbinator knows, he didn’t make it to 4th place in a season of ridiculously talented singers on talent alone. He did it based on engaging his audience, enrolling them in his mission to win it all, and embodying his rock star social brand in every interview, tweet, video, and performance.
Lesson #2: Rock Star Social Brands Have a Big Mission Only They Can Carry Out
In the history of American Idol, has any contestant ever asked America to “Give metal a chance”? Love metal or hate it, James had a big mission that only HE could bring to the stage. And much of that had to do with the power of his personal story. What made James so endearing to us was his story, the adversity he’d overcome, and his passion for music and taking care of his young family. You, too, probably have a big mission for the masses. And it most likely has to do with your personal story. So are you telling that story in a compelling way? Rock star social branders know the value of sharing their story (and most likely how they transformed their mess into their message). Now’s the perfect time to revisit your story, look at the parts you’re not telling, and rewrite it in a compelling way that will easily and effortlessly enrolls fans and potential customers in your mission/movement.
Lesson #3: Understand the Value of Engaging and Including Over Promoting and Excluding
Unlike cutie Stefano who couldn’t keep his eyes open long enough to engage his audience, or quirky Casey whose growl put off Idol viewers, James always understood the value of being inviting and inclusive in his performances. Each and every time he took the stage, he enrolled the audience in his performance, asking them to get on their feet, clap their hands, or wave those arms in the air like they just don’t care. This is key to your success as a rock star social brand. Gone are the days of shameless self promotion. In its place, there’s a kindler, gentler way to promote yourself and your rock star social brand while still engaging your audience and valuing THEM over YOUR OFFER. The next time you open an email or start to write 140 characters of shameless self promotion, stop. Ask yourself how you can shift what you’re doing to engage, invite, and enroll your audience rather than hit them over the head with a frying pan in your attempt to sell, sell, sell.
Lesson #4: Know Exactly How You Want Your Fans and Customers To FEEL
When Lady Gaga encouraged James to suggestively sway his hips during his performance of “Love Potion No. 9,” he took her directive under advisement and then deleted it from his onstage performance. Why? Because at the end of the day, James isn’t looking to seduce his audience. He’s looking to entertain them. To excite them. To provoke them. But NOT to seduce them. Just as he’s clear about how he wants to engage his audience, you, too, want to know how you’d like to engage YOUR audience. Start by asking yourself this question: How do you want your clients, customers, and fans to FEEL when they interact with you? If you come up with words like happy, inspired, good…keep digging. Get more specific. The more specific you are, the easier it will be to successfully engage with your audience and achieve the feelings you’re after.
Lesson #5: Embody Your Rock Star Social Brand In All You Do
In the era of the social media super star, consistency is key. We LOVE James because he embodied his brand to perfection. From the tight pants to the spiky hair to the boots and bandannas, we always knew exactly who James was – as a person, an artist, and as a performer. While we liked Pia as a person and singer, she didn’t ever wow us onstage with her presence. She seemed a little too vanilla for our taste. In the era of rock star social brands, standing out is key. And so it brilliantly embodying your brand in all you do. From your wardrobe to your website to your social media posts and comments to your smile and handshake, it’s ESSENTIAL that you own your brand in every moment so that people know exactly why they should care about you and follow you.
Admittedly, I watched the American Idol finale on Tuesday night. Honestly, my heart wasn’t in it. Now that James is out of the competition, I’m not as interested or invested in who wins. While I think Scotty has a brilliant career in Nashville ahead of him, and think Lauren is downright adorable, the social brand rock star has left the building. I don’t know about you, but I’m more interested in following James’ tweets than in tuning in to a show without him.
How Are You Broadcasting Your Brand?
Submitted by Lisa Steadman on May 23, 2011 - 7:56 am
Last week, I shared that I’ve been hearing from a lot of Brilliant women in business who have yet to take their Brilliance to the Bank. I also revealed the first of 3 hurdles I see women struggling to overcome when it comes to monetizing their mission. This week, I’m excited to share Hurdle #2.
2. You’re not broadcasting wide enough
If you’re trying to build a rock solid platform so you can attract a book deal, get a corporate sponsor, build a rock star social brand, create CLAMOR, get on TV, have Oprah’s people call your people, you must start by fine tuning your broadcasting channel.
Just like ABC, CBS, and NBC, unless a viewer’s antennae, satellite dish, or cable provider is finely tuned to broadcast YOU, your viewers cannot find you. It’s not that you don’t have great content, a heartfelt message, or you brilliant business idea. Plain and simple, your message isn’t reaching the masses because your message isn’t being broadcast wide enough.
How does this affect your business? If you’ve got the most amazing product, service, or program, but nobody knows who you are or how to find you, your audience will change the channel in 2 seconds and find a different frequency to watch, invest in, learn from, and champion.
In the era of 24/7 information, it’s never been easier to become obsolete in an instant. Not that bad news. That’s actually good news! Once you find tune your frequency, you can reach the masses in meaningful and magnetic waves. But it’s up to you to broadcast a wide enough net so that you can be seen, heard, discovered, and celebrated.
Here are a few examples of how to better broadcast your message to the masses:
• Identify where your target market is online and consistently show up there
From article syndication to videos to blog entries to social media to broadcast media, it’s never been easier or more affordable to connect to your potential clients and customers. You don’t need to pay an expensive publicist or buy expensive advertising. Simply find where your customers spend their time online and show up there consistently, engaging and interacting in compelling ways. Don’t overtly SELL. Listen, engage, ask questions, share resources, and be the channel for their particular needs.
• Create compelling CLAMOR that enrolls your customers and your movement
I love showing my clients how to create compelling CLAMOR online so they can stand out from the other social noise their competition is making. How do you do this? I’ve got a 6 step signature process for creating CLAMOR that you can read about here. The key is to match the energetic frequency of your potential clients and focus on how you want them to feel. After all, people buy from people they know, like, and trust. If you lead with Buy My Product, you’ll instantly turn people off. If you start by creating a relationship with someone online, they’re all the more likely to eventually buy something from you. This process takes time. Don’t be in this for a quick fix. Commit to lifelong relationships with your fans, regardless of whether they ever become a customer or client. At the very least, they’ll evangelize your mission and share it with their friends and fans. (If you remember nothing else from this article, remember this: Fans are just as valuable as customers and clients!)
• Be consistent
This can be challenging for the busy business owner. But the truth is, in order to enroll people in your mission and movement, you must be consistent. Think about it this way: If American Idol wasn’t consistently on Wednesday and Thursday nights, and instead was broadcast randomly on different stations at different times in different days, would you tune in? How would you know where to find it? Would you care enough to search for it? Some of us would. A lot of us wouldn’t. That’s why consistency is key. You must show up consistently on social media, on your blog, in your article marketing, on your video channels, in your e-zines, ends with your free call. Otherwise, how can people discover your broadcast channel, consistently tune in, and share you with their friends and fans?
Share your thoughts on how overcoming this hurdle will help YOU take your Brilliance to the Bank! Post a comment here or share on social media.
For more tips on broadening how you broadcast your brand, become an instant expert, and cash in on the business of YOU, visit http://30daysofbrilliance.com/
Do Romantic Comedies Mess With Your Love Life
Submitted by Lisa Steadman on May 20, 2011 - 1:50 pm
Be honest…do romantic comedies f*** with your love life?
Charles J. Orlando And I weigh in on the dangers of buying into what romantic comedies tell us about love.
If you’ve ever compared your romantic relationship to Drew Barrymore’s, Katherine Heigl’s, or Jennifer Aniston’s, then it might be time to STOP watching romantic comedies and START getting real about love!
What’s your fave romantic comedy? Post it here.
What Martha Stewart told my husband about branding…
Submitted by Lisa Steadman on - 12:50 pm
A few weeks ago, I was a keynote speaker at Savor The Success’ Rock The World Conference in New York.
The night before I was slated to open the conference, I had dinner with my husband, who was also in Manhattan and had just attended Wired Magazine’s Disruptive By Design Conference.
Over dinner, my husband shared the impressive lineup of speakers he’d heard from that day. They included Bill Gates, Netflix CEO Reed Hastings, and Martha Stewart.
“Baby,” my husband gushed, inspired by the powerful day he’d just experienced, “EVERYONE was talking about the power of branding.”
This wasn’t exactly news to me.
After all, I was set to open the conference the very next morning by talking about the power of building a rock star social brand.
Still, I was intrigued by the idea of what Martha Stewart had to say about branding. In my mind, her empire is brilliantly branded. Love her or hate her, you probably own her towels, bedding, pots and pans, read her magazine, watch her TV shows, and/or cheered when she went to prison.
My husband began sharing what Martha Stewart had shared with him and the other conference attendees about branding. And it rocked my world so much that I incorporated it into my speech the next day, and have been buzzing about it ever since.
Can I share it with you, too?
Martha talked about the power and importance of MAXIMIZING your brand
First, she emphasized the importance of creating compelling content and giving it away for free, which she does on her website http://www.marthastewart.com/.
Martha’s example was writing an article about how to create the perfect omlette.
She then emphasized the importance of re-using that content in her magazine, Martha Stewart Living, where she might feature an article including omlette recipes.
She then talked about the importance of creating viral video, in which she might do a whole video series about how to make, flip, present, and eat the perfect omlette. You could find these videos on YouTube, on her website, and on any partner websites like Macys or Kmart, where you might want to purchase the amazing Martha Stewart-branded omlette pan and spatula, which she would have licensed to a company who makes cookware.
Talk about maximizing your brand!
Do you have a plan to maximize YOUR brand? Starting with free compelling content, how do you enroll YOUR audience in your expertise, engage with them on social media, transforming them into loyal fans who then sign up for your branded programs or services, who can also purchase your branded products and become an eva ngelist by sharing you and your brand with their friends and fans?
What’s YOUR plan to maximize YOUR brand?
Honestly, unless you’re maximizing your brand’s potential, you’re leaving money on the table.
You’re also NOT broadcasting your brand to a broad enough audience, and missing out on sharing your brilliance with the world in big and bold ways.
Ultimately, you’re not able to serve the world in the unique way you have been divinely directed if you cannot maximize your brand.
But don’t worry. I’m not leaving you in the lurch.
Next week, I’m hosting 2 rock star calls on how to create MORE Clients, Clamor, and Cash for your business by maximizing your brand’s potential.
On Monday, I’ve invited my amazing friend Sharon Jakubecy to join us and reveal her success secrets for How to Transform Your Power Into Powerful Performance. Specifically, we’ll be talking about how to best embody your brand, sha re your brilliance with the world in bigger, bolder ways, and create a powerful presence that magnetizes your ideal clients.
Then on Wednesday, I’ll reveal how you can instantly create MORE clients, clamor, and cash by channeling your very own Sacha Fierce persona and rocking your social brand.
You won’t want to miss these 2 calls, so even if you can’t make them live, sign up to get the free recordings here: http://bitly.com/clamorcalls
Got questions about how to maximize your brand?
Email ask@lisasteadman.com and I’ll answer your questions LIVE next week.
Until then, start brainstorming on how YOU can maximize your brand, starting with compelling free content, and then how to translate that into signature services, rock star branding, and irresistible offer.
Does Facebook Lead to Cheating?
Submitted by Lisa Steadman on May 18, 2011 - 9:52 am
Be honest. Do you flirt on social media. Have you ever reconnected with an ex in hopes of rekindling an old romance?
Does Facebook lead to infidelity?
In this Your Tango episode, Charles J Orlando and I weigh in on the dangers of flirting on social media. Find out if it’s healthy or harmful. And share your comments here!
Dating Advice for Cougars
Submitted by Lisa Steadman on May 17, 2011 - 9:46 am
Cougar: Term of endearment or scandalous term for women who are simply doing what men have done for decades – dating younger?
Your Tango asked the question.
Here, Charles J. Orlando and I weigh in on why being a cougar rocks — for both the woman AND the guy.
Share your thoughts and comments here!
Mess or Message? Why Your Rock Star Social Brand May Be Confusing!
Submitted by Lisa Steadman on May 16, 2011 - 9:33 am
In the last two weeks, I’ve been on a speaking tour and talking to a lot of entrepreneurs about their businesses. Specifically, I’ve been hearing from a lot of women in business who are truly brilliant, and yet…
They’re still breaking even, or worse – they’re broke.
The truth is, it doesn’t matter how brilliant you are if you are not monetizing that brilliance in big and bold ways. While the big and bold ways you take your brilliance to the bank will differ depending on your industry, niche, business model, and goals, one thing remains the same.
No one gets into business to be broke or break even.
That includes YOU. If you and your brilliance are in a state of being broke or breaking even, don’t despair. There IS a better way. It’s time to stop treating your business like a hobby and start monetizing your big ideas.
Stumped on how to take your brilliance to the bank? Over the next few weeks, I’ll reveal the top 3 hurdles I see entrepreneurs struggle to master when it comes to monetizing their brilliance.
Here’s the first hurdle:
1. You’re not a clear as you think you are
If you’re not making all the money your business deserves, it’s not a sign that you’re a failure. You just need to go back and revisit what’s happening in your business. You may think you’re clear about who you are and what you offer, but if people aren’t clamoring for your products, services, special offers, and programs, now is an excellent time to go back to the drawing board. Ask yourself these questions:
• Am I telling my story in a compelling way?
Now would be a good time to rewrite your story, including some of the more painful pieces that you may have pushed out of the picture but actually serve your clients. For example, I never used to talk about my branding background in corporate America. I felt like my experience of building my own rockstar social brand as the Queen of Breakups was enough. It wasn’t until I shared ALL of my story, including my painful breakup with corporate America, my ex boyfriend, and my struggles with physical pain that I started magnetizing my audience in bigger, bolder ways. What part of your story are you not telling? How can you transform your mess into your message so that the masses know why they need you, care about you, and want to follow you?
• Am I trying to appeal to everyone?
Be honest — Are you trying to appeal to every person on the planet? I so, you will most likely appeal to none. So many entrepreneurs are afraid to claim their brilliance because they fear that there won’t be enough fans, clients, and customers for them. The truth is, until you’re willing to get uber specific about who you serve and how you help them, you cannot separate yourself from your competition, celebrate your unique distinctions, and magnetically attract the absolutely perfect client for you and to you. Who cares if you don’t magnetize EVERYONE? There’s plenty to go around and the sooner you celebrate that fact, the easier it will be to attract your ideal customer.
• Have I connected the energy of my business to the language I use?
Regardless of what industry you’re in, energetics are a big piece of the puzzle. Once you know how you want your fans, customers, and clients to feel, you can create an energetic language that will magnetically attract your ideal fans and customers, AND discover your unique hook that will reel those ideal customers to you.
Let me give you an example. One of my rock star clients Kelly Lynn Adams came to me because she wanted to own her expertise in bigger, bolder ways, get more clients, and learn how to stand out in a crowded marketplace of coaches and entrepreneurs. At first, Kelly’s distinction was that she was a life and business coach who sells Arbonne and loves being a Jersey Girl. Now, this is all really great, but it’s convoluted in terms of positioning, and nobody quite knew what Kelly offered.
As we started working together, it became clear that Kelly’s mission is to empower women to live their best lives and enjoy a fulfilling career, all while embodying their gutsy, gorgeous, and going for it selves. Do you see how we’re getting clearer?
Kelly liked Gutsy, Glam, and Going For It as a tagline, but she wanted a deeper, more personal distinction, as she also wanted to work with some of the brilliant reality TV stars coming out of New Jersey these days.
That’s when we co-created this distinction: Kelly Lynn Adams, The Juicy Jersey Girl Guru: Gutsy, Girlie, and Going For It!
Do you see how getting that clear and specific is a total bull’s-eye for Kelly and letsher potential fans, clients, and customers know if she’s the right coach to work with?
First, were incorporating all aspects of Kelly’s story, including being a rough and tumble Jersey Girl who’s also a girlie girl who loves makeup and glam AND takes action to make her dreams come true.
Second, we’re creating such a distinction that not everyone is going to resonate with The Juicy Jersey Girl Guru. And that’s fantastic. By creating her distinction, we draw a line in the sand and allow Kelly’s fan base to decide if they are in or out.
And third, we then created hot topics and an energetic language that magnetizes the RIGHT customers to Kelly. For example, one of her recent blog posts was “Business Lessons I Learned on a Stripper Pole.” Now, that’s not a message all women in business can get away with. But The Juicy Jersey Girl Guru? She can rock that topic like nobody’s business! And she did, garnering over 100 LIKES on Facebook in the first 48 hours she posted it.
Because of these distinctions and this work, Kelly will only magnetically attract people who get and appreciate her unique distinction. The same is true for you. Be willing to get distinct, stand out, and draw the same line in the sand for your potential fans, clients, and customers.
Share your thoughts on how overcoming this hurdle will help YOU take your Brilliance to the Bank! Post a comment here or share on social media.
WWGD (What would your gut do?)
Submitted by Lisa Steadman on - 7:00 am
Be honest. How many times have you had a gut reaction about something (or someone) and ignored it?
How many times has your gut told you something and you chose to pretend you didn’t hear?
And what were the consequences?
Probably not the best, right?
If you really listened, what would your gut tell you?
My gut recently started talking to me. And instead of questioning it or ignoring it, I listened.
Want to know what it said?
Go to Malibu.
Huh?
Mind you, I’ve BEEN to Malibu before. It’s beautiful. But having lived in Los Angeles for the last 15 years, I can honestly say I never THINK about Malibu.
When I want to go to the beach, I go to Santa Monica. Or Venice. Or Redondo.
Yet this past Saturday, as the 5 day business conference I was attending in Santa Monica was winding down, my gut went from whispering to roaring…
GO TO MALIBU!
When the conference ended that evening, I got in my car and drove up the coast to Malibu. It was a spectacular drive.
And it wasn’t enough.
Along the drive, my gut started speaking again.
Spend the week in Malibu.
Now, I’m all for splurging on a vacay, but a week in Malibu? Well, it just isn’t practical. Especially not after missing a week of work while at the conference.
But again, my gut insisted I at least consider it. And so I pulled into the parking lot of this cute hotel on the beach, walked in, and asked 3 simple questions…
- Do you have wifi? (A girl’s gotta work!)
- What are your room rates? (I’m STILL practical!)
- When can I check in?
It was that simple.
Did it make sense? No.
Was it logical? Of course not.
Was I supposed to do it? Yes!
And here’s why. During the five days I was at the conference put on by my own business coach, I learned A LOT.
I even shifted some thinking, limiting beliefs, and blocks I’d been holding onto that no longer served me.
And I realized that my gut probably knew – better than I did – that in order to process my new awareness, it would be in my best interest to be in an environment FREE from my old beliefs, blocks, and habits (namely, my office, home, routine, etc).
Of course, I had some loose ends to tie up in my office before trekking to the beach. So I put nose to the grindstone and plowed through my To Do list yesterday and this morning.
Then at 2:30pm, I loaded the car, loaded 80s music on the CD player (the PERFECT road trip music!), and started the pilgrimage to Malibu.
Upon arriving at the beach, my gut started talking again…
I AM A GENIUS!!!
And it was right, as usual. As I type this, I not only hear the waves crashing against the shore, I see them out my private patio window. Genius, right?
And you want to know what’s on my agenda while I’m here?
NOTHING.
Well, I have to do some work. But I want to honor the REAL reason I’m here – to process my new awareness in an environment free of any old bad habits, limiting beliefs, and emotional clutter.
Never having spent much time in Malibu, I couldn’t have picked a better place.
And my gut knew that.
So what does YOUR gut know?
I’ve been talking to a lot of women lately who say they KNOW their ex isn’t good for them, but they’re still holding on for dear life.
Or they know if they could just get over their fears, they could LEAP into their dream life.
These same women also say their gut is telling them they HAVE to move on, HAVE to make change, and HAVE to stop feeling so much pain.
And yet many of these women are ignoring their gut instinct to evolve.
I’d like to invite you to STOP ignoring your gut.
I chose to listen to mine, even though it seemed impractical, silly, and un-affordable.
It’s NOT.
Just like whatever your gut is telling you is NOT IMPRACTICAL, SILLY, OR UN-AFFORDABLE.
In reality, you can’t afford NOT to listen to your gut. It’s COSTING you EVERYTHING.
Starting today, tune in. Honor what you hear, even if it scares you.
ESPECIALLY if it scares you. That’s how you know you’re up to the challenge of making change!
So while I’m here processing, listening, and honoring, I’m also putting the finishing touches on my enhanced 8 Week If He’s Not The One? Teleclass. It’s the upgraded version of my Heal Your Heart TeleClass. To create the best program possible, based on what I’m hearing from the women who’ve signed up, I want to spend some time tweaking, refining, and expanding the content.
It’s going to be more than emergency heartbreak recovery. We’re going to dive deep, identify blocks, break free, and MAKE CHANGE.
To find out more about what I’m creating and how to get a FREE guide to living and loving your life, go to ifhesnottheonewhois.com.
And drop me a line or leave a comment to let me know what your gut is telling you. I’d love to know!
My gut is now telling me to turn off the computer and step out onto my private patio to enjoy the waves crashing against the sand.
And since my gut is a genius, I better do it!
Did You Know?: The Truth About Sexual Chemistry
Submitted by Lisa Steadman on May 15, 2011 - 9:41 am
So what IS attraction? How do you define having the hots for someone vs. wanting to be “just friends”? What is that elusive “it factor” everyone talks about?
YourTango.com, Chemistry.com and MSN’s glo recently conducted a survey of 22,000 people, and with the help of biological anthropologist Helen Fisher, discovered The Power of Attraction.
See for yourself what causes those butterflies and sweaty palms…
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