Are You Ready to Own It (And Work It)?

Submitted by on April 5, 2011 - 7:53 am

I recently saw Carrie Underwood perform on an awards show. She was working the stage and she looked gorgeous. I couldn’t help but recall when she was competing on American Idol. The judges believed in her talent. America obviously did, too. We voted her our Idol, right? But I don’t think Carrie fully believed in it. At least not yet.

Fast forward a few years and Carrie definitely believes in her talent. Look at this before and after photo. Can you see – and feel – the difference?

And that brings us to step five of the CLAMOR Factor, Owning your expertise. When you own it, you give off an energy that has clients and customers clamoring to work with you.

CLAMOR is an acronym for my six-step process to engage and enroll your audience. It stands for:

C reate a compelling offer or audacious goal

L anguage and leverage the energetics of your offer

A ctively engage your audience in pre-buzz development

M aster your messaging in a way that’s inviting and inclusive

O wn your expertise, sharing it with the world in a big way

R eturn on investment. Measure what worked, what didn’t, tweak, and repeat.

In my last blog, we covered the A and M of creating CLAMOR. Today, we’re going to bring it home with O and R.

As I said, O stands for own your expertise. When you own it, you share it with the world in a big way.

First, you must take your message to the masses. This is the more technical piece. It’s also the easy part.

If you read last week’s blog, you should have your 10 hot topics. We’ll call these topics your Create a Clamor Campaign. Schedule your messages over a specific period of time so that people are consistently exposed to you and your brilliance. Here’s where to use your 10 hot topics:

  • Social media
  • Blogging
  • Video
  • E-zines
  • A free call series
  • Article syndication
  • Signature speeches
  • Website copy

You’ll want to blast and blanket the web with your brilliance, and take advantage of every opportunity you have to share your hot topics with the world.

The second step is that you must be Visible. That means you must be willing to be seen, heard, celebrated, and supported. Being visible is often the more challenging step to owning your expertise. So let’s talk about it:

Sometimes embodying your brilliance and sharing it with the world can feel overwhelming.

I know because sometimes I’m overwhelmed by the bigness of Woohoo!. But at the end of the day, the Woohoo! isn’t about me. I am simply the best messenger the Woohoo! could find to share the Woohoo! with the world.

When it’s not about me, it takes the pressure off. I am simply the messenger. Just like you are the messenger. Doesn’t that take the pressure off?

Let me put it one more way:  Once upon a time, I was enrolled in a whole lot of Boohoo! and it was painful. I needed the Woohoo. So I was my first client.

Did you start out as your first client? If so, imagine the countless, thousands, hundreds of thousands, millions of people out there who need you right now. If you let the fear of being seen and heard shut you down, how will the people who need you find their way out of their pain?

Isn’t it time to create CLAMOR so your fans, clients, and customers can find you? Yes!

And that brings us to the final step of the process:

ROI. Companies measure ROI every day. As an entrepreneur, you should, too. Return on investment isn’t just about money. It’s about results. So look at the results of the CLAMOR you created. What worked? What didn’t? What needs to be tweaked and changed be better and more effective?

For more on how to create CLAMOR for your business, as well as build buzz for your brand, follow my 30 Days of Brilliance video series.

And be sure to share how you’re creating CLAMOR in your business. Post a comment here.


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