Does Your Business Have the CLAMOR Factor?

Submitted by Lisa Steadman on March 22, 2011 - 5:58 am

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Justin Bieber’s got it. American Idol’s rolling in it. Elvis and The Beatles? They were partially responsible for CREATING it.

No, I’m not talking about rock n roll. But what I am talking about can make you a rock star.

I’m talking about the CLAMOR Factor, i.e. an energy that has clients and customers clamoring to know you, like you, trust you, and ultimately work with or purchase from you.

Do you have the highly coveted CLAMOR Factor?

If you said yes, Woohoo!! If you said no, isn’t it time to claim your CLAMOR? (Don’t worry — it’s easy!)

CLAMOR is an acronym for the six-step process I take my clients through that authentically engages and enrolls their audience in their mission and movement.

Here’s what it stands for:

C reate a compelling offer or audacious goal

L anguage and leverage the energetics of your offer

A ctively engage your audience in pre-buzz development

M aster your messaging in a way that’s inviting and inclusive

O wn your expertise, sharing it with the world in a big way

R eturn on investment. Measure what worked, what didn’t, and repeat/tweak as needed.

Today, I’m going to cover the first two steps of creating CLAMOR. I’ll reveal the rest of the steps in my upcoming blog posts.

C stands for create a compelling offer or audacious goal you’d like to take out to the world. This first step sets the tone for your entire initiative. I invite you to think BIG.

What do you have that no one else can offer? Is it your expertise? Is it a product? Is it your service? How can you set yourself apart from your competition by distinguishing your brilliance in this first step? CLAMOR starts from within, so now’s a good time to reconnect to your Woohoo Within and what makes you innately great.

Here are two examples of my clients who have claimed their CLAMOR:

“As a health coach, I help women reconnect to their Inner Va-voom!”

That’s how my client Sharon Otness Foot distinguishes herself from all the other health coaches online.

So for Sharon, her compelling offer/audacious goal might be, “I want to enroll 10 new clients in my upcoming 8 week Bloom Into Va-voom teleclass.” (Don’t you LOVE that name?!)

Or, if you have a product line like my client Bonnie Stern, creator of Sex Butter, her compelling offer/audacious goal was, “I want every woman on the planet to rediscover the beautifully sensual side of sex AND more easily achieve an orgasm with my certified organic sexual enhancement product.”

Bold, huh? (Everything IS better with Butter!)

While both of these women set dramatically different goals, setting the goal was the first step in their success. Now, let’s move onto the next step.

The L in CLAMOR stands for Language and Leverage the energetics of your offer.

As Chief Woohoo Woman at Woohoo, Inc., I’m a big believer that words are energy. Plus, I’m a huge word nerd. So this next step is critical to your success.

To create the right language/wording around your compelling offer/audacious goal, you first need to ask yourself…

How do I want people to feel after experiencing me, my work, and/or my compelling offer?

This is where specifics are key to your success. So be sure to get specific. What is the payoff your fans, clients, and customers will experience once they enroll in your movement? What problem/pain do you solve or resolve for them?

It’s not enough to say, “I want my clients to feel happy/rested/excited/confident.”

Because you’re enrolling people in your mission/movement, you’ll want them to be so engaged with you that they become your biggest evangelists, happily sharing your brilliance with their friends, family, and community.

So again, get specific.

How do you want people to feel and what are the words that align with those feelings?

Here are examples of great languaging from two of my clients:

“I want overworked, overwhelmed, overstressed corporate women to feel like they have a soft place to land and have permission to reconnect to their authentic self, even if it means rebuilding that beautiful self one brick at a time.”

That’s from my amazing client Debbie Ingle. Pretty clear and specific, yes?

Or…

“I want women who are going through a divorce to feel empowered to live full lives on their own, confident and hopeful about the future, excited about facing new opportunities with courage and not fear, and inspired to get out of their comfort zones.”

That’s from my brilliant client Lori Latimer. Again, very specific and tangible.

Do you see how getting clear and specific will change the language you start using?

Are you starting to get the idea that by being specific in your languaging, it’s going to be that much easier to fully engage the CLAMOR Factor?

Are you beginning to think about how you can create CLAMOR for yourself and your business?

I’d love for you to share your thoughts!

Click here to read about steps 3 and 4 of the CLAMOR Factor process.

To learn more about how to create CLAMOR for your business, as well as build buzz for your brand, follow my 30 Days of Brilliance video series, launching April 1st.

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