Breakup videos debut

Submitted by Lisa Steadman on January 23, 2008 - 8:30 pm

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Recently, I was approached by my friends at Post Haste Media, a small but feisty media company interested in creating a promotional online video campaign for my book It’s a Breakup, Not a Breakdown. We brainstormed all kinds of fun ideas geared towards promoting and selling my book. And while Rick and Tara are consummate pros, nothing quite gelled. None of the ideas really excited us. Then we came up with this idea — a video confessional chronicling the five stages of breakups based on the five stages of grief — denial, anger, bargaining, sadness, acceptance. We held a casting session, met tons of great actresses (and a few actors), and realized we were onto something. Each and every actor we met brought something unique, fresh, special to their audition. We recognized they were tapping into their own breakup history as well as the history of friends. It was an honor to witness.

That’s when we realized we didn’t need a script. We’d just let the actors do their thing. We just set up the camera (properly lit by the extraordinary cinematographer Alec D. Boehm), and sat back while the actors rode the wave of the five stages of breaking up. Real or made up, their stories are raw, exposed, beautiful, and emotional. The results are fantastic, thanks not only to the actors but to Tara’s perceptive direction and editing, as well as Rick’s producing and editing.

Without further ado, I present to you the breakup videos.

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